Our Commitment To Our Clients
Applied Post (“AP”) is committed to respecting and protecting privacy rights and that is why we are dedicated to high standards in safeguarding any and all personal information entrusted to us by our clients, staff and the general public regardless of how you choose to do business with AP.
Data Protection and Responsibilities
Applied Post (AP) is a data processor and processes data with respect to AP services. AP maintains technical, physical and administrative security measures in our internal policies which are designed to provide protection for data against loss, misuse, unauthorized access, disclosure and alteration. AP uses independent external auditors to verify our security measures for applicable privacy, security and compliance control standards.
AP conducts relationships with clients, suppliers and partners in an ethical and professional manner.
Information regarding self-regulatory program opt-out pages can be found here for Canada at https://youradchoices.ca/en/tools
What Types of Client Data AP Collects and Where We Get It From
Our primary business is to provide marketing data to clients in Canada. The data products that we create, use and share with clients are comprised of anonymized, geo-demographic at the postal code or dissemination area (DA) in Canada. AP does not collect, use or disclose any personally identifiable information (PII) in the creation of these data products.
Applied Post obtains privacy-compliant anonymized data from selected data partners such as the latest census data, current economic indicators, postcensal estimates from federal and provincial governments, immigration statistics, economic data such as building permits, survey data, life stage data, certain location data and business-to-business data. This data may have been originally collected either online or offline.
Applied Post obtains anonymized data from trusted third-party data partners that collect data from location-enabled applications on mobile devices and ad exchange platforms. Specifically, the data elements are device ID, advertising identifiers along with a date, time and latitude/longitude coordinates for each observation. For any location data that could identify an individual, the data elements are adjusted or aggregated to render them anonymous. For clarity, the collection and use of data from trusted third-party data partners, their websites and applications are subject to those data providers’ privacy policies and legal terms.
The location-enabled mobile data is collected only if permission is provided by the individual. Consumers can easily change their level of location sharing overall or for individual mobile apps at any time via their privacy settings on their mobile devices.
Depending on the individual app settings, device holders can decide if a particular app should share their location while in use or block that permission outright. For more information on how users can change their preferences, please see https://www.networkadvertising.org/mobile-choice
To learn more about the privacy practices of our third-party service providers please see the links below:
AP endeavors to work with providers, clients, and partners that provide disclosures to their own users regarding their use of data for marketing, interest-based advertising purposes and available privacy controls. AP will only be able to directly apply controls to the data that it possesses and manages.
We may receive the personally identifiable information (PII) of clients’ customers for analytic or modelling purposes on behalf of the client. This use of the PII is strictly limited to the purpose identified by the client and its use, disclosure and retention are governed by contractual provisions as well as Canadian privacy laws.
AP limits personal information collection (whether directly or through the use of third parties) to the specific data reasonably useful for the purpose for which it was collected.
AP services do not knowingly collect, use or disclose personal information from children under the age of 13 or as otherwise identified.
Retaining and Deleting Personal Data
AP only retains or discloses personal information for as long as necessary to fulfill the purpose for which it was collected. AP has policies in place that govern the retention of personal information so it will be kept only, if necessary, to fulfill its intended purpose or to satisfy legal requirements.
Applied Post understands that you take privacy seriously. These privacy policies are intended to be a guide to help you manage your expectations whether you are a visitor to the AP website or a client inquiring about how AP addresses privacy.
Updated: May 12, 2021