Direct Mail – Time for a change?
The vast majority of direct mail has been done the same way for the last 20 years. We, however, are seeing a much more targeted and personalized version as the norm.
The vast majority of direct mail has been done the same way for the last 20 years. We, however, are seeing a much more targeted and personalized version as the norm.
With the proliferation of multiple work and personal devices (computers, tablets, phones…), the understanding of the human behind digital or physical visits has become more difficult. Ultimately this has made…