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Read more about the article Easter Travel – Who did the best?

Easter Travel – Who did the best?

  • Post author:admin
  • Post published:April 16, 2020
  • Post category:Uncategorised

With Justin Trudeau heading into Quebec for the weekend and Andrew Scheer packing up his entire family and taking a private jet to Ottawa we thought we would dig into…

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Read more about the article Which Canadian City has had the best lockdown?

Which Canadian City has had the best lockdown?

  • Post author:admin
  • Post published:April 8, 2020
  • Post category:Uncategorised

So now that most Canadians have been in some form of “lockdown” for several weeks, we thought we would look at which Canadian city has done the best. For this…

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Read more about the article Marketing Personas are outdated?

Marketing Personas are outdated?

  • Post author:admin
  • Post published:July 8, 2019
  • Post category:Uncategorised

Marketing personas are an interesting thing because they are believed to be very powerful in the promotion of your business. Why?  Well it is believed that without knowing who your…

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Read more about the article Direct Mail – Time for a change?

Direct Mail – Time for a change?

  • Post author:admin
  • Post published:April 29, 2019
  • Post category:Uncategorised

The vast majority of direct mail has been done the same way for the last 20 years. We, however, are seeing a much more targeted and personalized version as the norm.

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Read more about the article Understanding the human behind each visit.

Understanding the human behind each visit.

  • Post author:admin
  • Post published:April 2, 2019
  • Post category:Uncategorised

With the proliferation of multiple work and personal devices (computers, tablets, phones…), the understanding of the human behind digital or physical visits has become more difficult.  Ultimately this has made…

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Read more about the article Home is where the decision is… just not the intent.

Home is where the decision is… just not the intent.

  • Post author:admin
  • Post published:February 25, 2019
  • Post category:Uncategorised

According to a new survey, consumers usually decide on purchases in a place close to their hearts. While digging into “Home is at the Heart of Commerce Marketing”, a survey…

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Read more about the article Stop ignoring your in-house data, unlock it and profit.

Stop ignoring your in-house data, unlock it and profit.

  • Post author:admin
  • Post published:February 13, 2019
  • Post category:Uncategorised

Business owners andmarketers should pull more value from their entrenched CRMs and other offline databases to fuel a more modern tactic: programmatic advertising targeted to specific households or “addressable programmatic”.…

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Read more about the article 3 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape

3 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape

  • Post author:admin
  • Post published:February 7, 2019
  • Post category:Uncategorised

With the media landscape continuing to evolve, it is increasingly vital for marketers to adapt their brands' marketing mix and strategies accordingly. All too often, more and more money is…

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Read more about the article Location Data and Direct Mail – A Marriage Made in Heaven

Location Data and Direct Mail – A Marriage Made in Heaven

  • Post author:admin
  • Post published:January 29, 2019
  • Post category:Uncategorised

With ever-increasing smartphone penetration worldwide, marketers have rightly adopted a mobile-first approach. So much so that according to the recent publication “Checking In: Use Cases for Location Data Beyond Geo-fencing”…

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Read more about the article The Last Mile of Data

The Last Mile of Data

  • Post author:molly
  • Post published:October 30, 2018
  • Post category:Uncategorised

The rise of digital and social channels has forced brands and institutions to rethink their marketing strategies. As marketers strive to perfect the use of ever-changing digital tools, audiences are…

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