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With Justin Trudeau heading into Quebec for the weekend and Andrew Scheer packing up his entire family and taking a private jet to Ottawa we thought we would dig into…

So now that most Canadians have been in some form of “lockdown” for several weeks, we thought we would look at which Canadian city has done the best. For this…

Marketing personas are an interesting thing because they are believed to be very powerful in the promotion of your business. Why?  Well it is believed that without knowing who your…

The vast majority of direct mail has been done the same way for the last 20 years. We, however, are seeing a much more targeted and personalized version as the norm.

With the proliferation of multiple work and personal devices (computers, tablets, phones…), the understanding of the human behind digital or physical visits has become more difficult.  Ultimately this has made…

According to a new survey, consumers usually decide on purchases in a place close to their hearts. While digging into “Home is at the Heart of Commerce Marketing”, a survey…

Business owners andmarketers should pull more value from their entrenched CRMs and other offline databases to fuel a more modern tactic: programmatic advertising targeted to specific households or “addressable programmatic”.…

With the media landscape continuing to evolve, it is increasingly vital for marketers to adapt their brands' marketing mix and strategies accordingly. All too often, more and more money is…

With ever-increasing smartphone penetration worldwide, marketers have rightly adopted a mobile-first approach. So much so that according to the recent publication “Checking In: Use Cases for Location Data Beyond Geo-fencing”…

The rise of digital and social channels has forced brands and institutions to rethink their marketing strategies. As marketers strive to perfect the use of ever-changing digital tools, audiences are…